Research on Product Family Design for Mass Customization

Product family design is the key and the core for mass customization.This article has delimited the concept of product family and product family design,and then has analyzed the domestic and foreign research present situation from two angles which are the platform strategy of product family design and the customer participation,it has pointed out the equilibrium problem between cost control and customer satisfaction.The method of product family design for mass customization is used to achieve good cost control and coordination of customer satisfaction.