Factors Affecting the Jordanian Students' Selection Decision Among Private Universities

This study aims at defining the role of the marketing factors in affecting the Jordanian student choice of a private university. Through asking a random sample consists of 25 females and 25 males about the factors according to their point of view, the financial cost has the most significant effect on their selection of the universities, but between females this factor was not significant word of mouth and university branding has higher degree in influencing the students choice of the university among females.