Community insights: helping community leaders enhance the value of enterprise online communities

Online communities are increasingly being deployed in enterprises to increase productivity and share expertise. Community leaders are critical for fostering successful communities, but existing technologies rarely support leaders directly, both because of a lack of clear data about leader needs, and because existing tools are member- rather than leader-centric. We present the evidence-based design and evaluation of a novel tool for community leaders, Community Insights (CI). CI provides actionable analytics that help community leaders foster healthy communities, providing value to both members and the organization. We describe empirical and system contributions derived from a long-term deployment of CI to leaders of 470 communities over 10 months. Empirical contributions include new data showing: (a) which metrics are most useful for leaders to assess community health, (b) the need for and how to design actionable metrics, (c) the need for and how to design contextualized analytics to support sensemaking about community data. These findings motivate a novel community system that provides leaders with useful, actionable and contextualized analytics.