스포츠소비자의 라이프스타일 특성에 따른 서비스만족 및 센터 재구매의 관계

The purpose of this study is to investigate the relationship among lifestyle characteristics, service satisfaction, and reusing of commercial sport center consumer. To achieve this purpose, the population of this study are the participants of the commercial sports center in Jeonju, Jeollabugdo. They are chosen by the multi-stage stratified random sampling considering the events and region. The valid samples are 897 persons at last among 1000 persons except the 103 persons whose validity are determined low. The method of this study is the questionnaire. Lifestyle items are based on the Evagelopoulos`s lifestyle items translated by Lim & Seo(2000). And the questionnaire of the sports center satisfaction is based on the item of material service and personal service, systematic service used by Lee, D.S.(1999) and the center reusing standards are based on the items of sports consumption and center reusing used by Seo(2001). To analyze the data, covariance structural analysis are used in this study. Those following results are gathered by analysing the data through above approaches. 1. The initial structural model is not fitted the experience data through the base of overall fit measure. 2. The modified model that include pursuit fashion, social relation, and community minded, and all measured variables of service satisfaction factor as measured variables is well fitted the experience data. 3. The relationship between service satisfaction and center reusing opinion and lifestyle characteristics influence on lifestyle directly in facility satisfaction and the lifestyle influences on reusing opinion not directly but indirectly by facility satisfaction.