Distributed Fascinating Knowledge Over an Online Travel Community

EDWARD C. S. KU*Travel Management, National Kaohsiung University of Hospitality and Tourism, Kaohsiung City, TaiwanABSTRACTThe research goal of this study was to investigate how website design quality and website service quality affect participation behavior in theonline travel community by moderating tacit knowledge and commitment.The design of the questionnaire linked it to the invitation message on the three travel communities, of which 235 were returned completed.The finding of the study shows that an online travel community that allows quick manipulation capabilities is likely to attract its members.To succeed, online travel communities have to rethink the way in which they embrace a new art of dialog and collaboration with their mem-bers. Copyright © 2012 John Wiley & Sons, Ltd.

[1]  Martine R. Haas,et al.  Acquiring and Applying Knowledge in Transnational Teams: The Roles of Cosmopolitans and Locals , 2006, Organ. Sci..

[2]  Mark A. Bonn,et al.  To Look or Book: An Examination of Consumers’ Apprehensiveness toward Internet Use , 2003 .

[3]  Jae Wook Kim,et al.  It takes a marketplace community to raise brand commitment: the role of online communities , 2008 .

[4]  Ilyoo B. Hong,et al.  The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trust , 2011, Int. J. Inf. Manag..

[5]  B. Ritchie,et al.  Understanding the Motivation and Travel Behavior of Cycle Tourists Using Involvement Profiles , 2010 .

[6]  Li Jiang,et al.  Trust and Electronic Government Success: An Empirical Study , 2008, J. Manag. Inf. Syst..

[7]  Carlos Flavián,et al.  Antecedents and Consequences of Consumer Participation in On-Line Communities: The Case of the Travel Sector , 2010, Int. J. Electron. Commer..

[8]  Wei Li,et al.  Cultural influences on knowledge sharing through online communities of practice , 2006, J. Knowl. Manag..

[9]  Edward C. S. Ku.  Recommendations from a Virtual Community as a Catalytic Agent of Travel Decisions , 2011, Internet Res..

[10]  Wynne W. Chin,et al.  A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic - Mail Emotion/Adoption Study , 2003, Inf. Syst. Res..

[11]  Zuopeng Zhang,et al.  Knowledge markets in firms: knowledge sharing with trust and signalling , 2010 .

[12]  Ikujiro Nonaka,et al.  A THEORY OF ORGANIZATIONAL KNOWLEDGE CREATION , 2014 .

[13]  J. Lee,et al.  Tourists' information search: the differential impact of risk and uncertainty avoidance. , 2010 .

[14]  Richard T. Watson,et al.  WebQual: An Instrument for Consumer Evaluation of Web Sites , 2007, Int. J. Electron. Commer..

[15]  Clay M. Voorhees,et al.  Conveying Trustworthiness to Online Consumers: Reactions to Consensus, Physical Store Presence, Brand Familiarity, and Generalized Suspicion , 2010 .

[16]  Valerie Barker,et al.  Older Adolescents' Motivations for Social Network Site Use: The Influence of Gender, Group Identity, and Collective Self-Esteem , 2009, Cyberpsychology Behav. Soc. Netw..

[17]  Thomas Hutzschenreuter,et al.  Knowledge transfer to partners: a firm level perspective , 2010, J. Knowl. Manag..

[18]  John Hulland,et al.  Use of partial least squares (PLS) in strategic management research: a review of four recent studies , 1999 .

[19]  Hailin Qu,et al.  Travelers’ social identification and membership behaviors in online travel community , 2011 .

[20]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[21]  R. Howard.  Five backpacker tourist enclaves , 2007 .

[22]  Carlos Flavián,et al.  International Journal of Information Management Relationship Quality, Community Promotion and Brand Loyalty in Virtual Communities: Evidence from Free Software Communities , 2022 .

[23]  Soraya Mehdizadeh,et al.  Self-Presentation 2.0: Narcissism and Self-Esteem on Facebook , 2010, Cyberpsychology Behav. Soc. Netw..

[24]  William L. Obenour.  Understanding the meaning of the ‘journey’ to budget travellers , 2004 .

[25]  E. Tsui,et al.  Trust as an antecedent to knowledge sharing in virtual communities of practice , 2007 .

[26]  Eric T. G. Wang,et al.  Understanding knowledge sharing in virtual communities: An integration of social capital and social cognitive theories , 2006, Decis. Support Syst..

[27]  Jin Yong Park,et al.  What makes online community members commit? A social exchange perspective , 2010, Behav. Inf. Technol..

[28]  J. M. Jensen.  Shopping orientation and online travel shopping: The role of travel experience , 2012 .

[29]  Tao Zhou,et al.  The Relative Importance of Website Design Quality and Service Quality in Determining Consumers’ Online Repurchase Behavior , 2009, Inf. Syst. Manag..

[30]  Detmar W. Straub,et al.  Trust and TAM in Online Shopping: An Integrated Model , 2003, MIS Q..

[31]  R. Mayer,et al.  IN MANAGEMENT , 2006 .

[32]  Randle D. Raggio,et al.  Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes , 2009 .

[33]  Robert Dahlstrom,et al.  Performance implications of a retail purchasing network: The role of social capital , 2010 .

[34]  Conrad Mulligan,et al.  Empowering Patients Through Access to Information , 2004 .

[35]  Satish Nambisan,et al.  Different Roles, Different Strokes: Organizing Virtual Customer Environments to Promote Two Types of Customer Contributions , 2010, Organ. Sci..

[36]  Traci Carte,et al.  In Pursuit of Moderation: Nine Common Errors and Their Solutions , 2003, MIS Q..

[37]  Fred D. Davis.  Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology , 1989, MIS Q..

[38]  Victor R. Prybutok,et al.  The Role of Virtual Communities as Shopping Reference Groups , 2008 .

[39]  Arpita Khare,et al.  Travel and tourism industry yet to exploit the Internet fully in India , 2010 .

[40]  Chyuan Perng,et al.  A strategic website evaluation of online travel agencies , 2011 .

[41]  Mohamed Khalifa,et al.  Knowledge contribution in virtual communities: accounting for multiple dimensions of social presence through social identity , 2010, PACIS.

[42]  Youcheng Wang,et al.  Evaluating the Effectiveness of Destination Marketing Organisations' Websites: Evidence from China , 2010 .

[43]  Junghye Angela Kah,et al.  Evaluating travel website motivational communication using a structural equation modelling approach , 2010 .

[44]  Benjamin Edelman,et al.  Adverse selection in online "trust" certifications and search results , 2011, Electron. Commer. Res. Appl..

[45]  Won‐Moo Hur,et al.  Management Decision Emerald Article : Building brand loyalty through managing brand community commitment , 2013 .

[46]  C. Vogt,et al.  Online Information Search Strategies: A Focus On Flights and Accommodations , 2010 .

[47]  Pauline Ratnasingam,et al.  The Role of Facilitating Conditions and Institutional Trust in Electronic Marketplaces , 2005, J. Electron. Commer. Organ..

[48]  Kun Chang Lee,et al.  Investigation of online community voluntary behavior using cognitive map , 2007, Comput. Hum. Behav..

[49]  I. Wen.  Factors affecting the online travel buying decision: a review , 2009 .

[50]  Tao Zhou,et al.  Understanding Online Community User Participation: A Social Influence Perspective , 2011, Internet Res..

[51]  I. Nonaka.  A Dynamic Theory of Organizational Knowledge Creation , 1994 .

[52]  Youcheng Wang.  Web‐based destination marketing systems: assessing the critical factors for management and implementation , 2008 .

[53]  Iris Reychav,et al.  Going beyond technology: Knowledge sharing as a tool for enhancing customer-oriented attitudes , 2009, Int. J. Inf. Manag..

[54]  Dail Fields,et al.  Trust and tacit knowledge sharing and use , 2010, J. Knowl. Manag..

[55]  Yi-Wen Fan,et al.  THE DECISION MAKING IN SELECTING ONLINE TRAVEL AGENCIES: AN APPLICATION OF ANALYTIC HIERARCHY PROCESS , 2009 .

[56]  Irem Arsal,et al.  Residents as Travel Destination Information Providers: An Online Community Perspective , 2010 .

[57]  C. Flavián,et al.  Determinants of the intention to participate in firm-hosted online travel communities and effects on consumer behavioral intentions , 2010 .

[58]  Robin L. Wakefield,et al.  The Role of Web Site Characteristics in Initial Trust Formation , 2004, J. Comput. Inf. Syst..

[59]  Charles J. Kacmar,et al.  Developing and Validating Trust Measures for e-Commerce: An Integrative Typology , 2002, Inf. Syst. Res..

[60]  Jyh-Jeng Wu,et al.  Factors affecting members' trust belief and behaviour intention in virtual communities , 2008, Behav. Inf. Technol..

[61]  Peter O'Connor,et al.  Conflicting Viewpoints on Web Design , 2004 .

[62]  Manuel J. Sánchez-Franco,et al.  Virtual travel communities and customer loyalty: Customer purchase involvement and web site design , 2010, Electron. Commer. Res. Appl..

[63]  Thomas Hess,et al.  The Signaling Role of IT Features in Influencing Trust and Participation in Online Communities , 2011, Int. J. Electron. Commer..

[64]  Dwayne D. Gremler,et al.  Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? , 2004 .