A rapid indicator of cultural ecosystem service usage at a fine spatial scale: Content analysis of social media photographs

Abstract Cultural ecosystem services (CES) are an important benefit that habitats provide, particularly in the fragments of natural ecosystems that remain in urban areas. To manage CES we need to understand what people use habitats for, and where different activities take place. It is challenging to assess CES provision, as surveys and interviews are time consuming and can be expensive. Social media data, particularly geo-tagged photographs, are spatially explicit and contain visual information that can be used to infer cultural use. Indicators of CES derived from social media make use of existing data so may contribute useful information for rapid, cost-effective assessments of CES. In this study we develop an indicator of CES usage that is derived from photographs from an image-sharing website, at two different scales. First, we compare four small (