Mass customization: conflicting definitions
暂无分享,去创建一个
[1] B. J. Pine,et al. Do You Want to Keep Your Customers Forever , 2010 .
[2] J. H. Gilmore,et al. Welcome to the experience economy. , 1998, Harvard business review.
[3] M. Holbrook. Higher Than the Bottom Line: Reflections on Some Recent Macromarketing Literature , 1999 .
[4] Gilmore Jh,et al. The four faces of mass customization. , 1997 .
[5] Philip Kotler,et al. From mass marketing to mass customization , 1989 .
[6] Peter J. Williamson,et al. Mass Customization: Japan's New Frontier , 1993 .
[7] R. Westbrook,et al. Implications of Mass Customisation for Operations Management: An Exploratory Survey , 1999 .
[8] S. Davis. Future Perfect , 1987 .
[9] S. Kotha. Mass customization: Implementing the emerging paradigm for competitive advantage , 1995 .
[10] C. Duguay,et al. From mass production to flexible/agile production , 1997 .
[11] B. J. Pine,et al. Making mass customization work , 1993 .
[12] Nitin Nohria,et al. Value Networks -- The Future of the U.S. Electric Utility Industry , 1997 .