Visualization and Analysis of Web Navigation Data

In this paper, we present two new approaches for the analysis of web site users behaviors. The first one is a synthetic visualization of Log file data and the second one is a coding of sequence based data. This coding allows us to carry out a vector quantization, and thus to find meaningful prototypes of the data set. For this, first the set of sessions is partitioned and then a prototype is extracted from each of the resulting classes. This analytic process allows us to categorize the different web site users behaviors interested by a set of categories of pages in a commercial site.

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