Hotel guest satisfaction among business travelers: What are the important factors?

Abstract In their quest for improved quality, hospitality industry managers often face two major obstacles: (1) They do not know what aspects the guest considers to be important when evaluating the hotel experience, and (2) they do not have reliable and valid instruments for measuring quality perceptions. The objective of this study was to examine both of these obstacles. By employing LISREL analysis to two alternative models of hotel guest satisfaction, we found that the majority of variation in overall satisfaction can be explained by the intangible and tangible dimensions of three departments of the hotel: reception, the housekeeping department, and the food and beverage department. Further, tangible aspects of the housekeeping department and intangible aspects of reception were found to have the strongest effect on overall satisfaction. This calls for a more focused approach to service quality management than the total quality management literature generally recommends. Managers are advised to concentrate attention and resources on the aspects that have the highest importance for obtaining overall satisfaction. Because of the small amount of research in this area, the study must be regarded as preliminary and exploratory. Recommendations for further research are presented.

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