Quality evaluation of Web services

The interest in measurement and management of service quality with Web-based systems has been issues of concern in recent years. Many business-to-customer markets have become the Web-based services and applied the new business models, such as virtual storefront, digital product providers, transaction brokers, online services, and auction houses. Although e-commerce applications vary significantly, most successful sites emphasize the important of interaction and service quality. In this study we examine the Chinese Websites of the alexa ranking. The findings of our content analysis indicated that most firms use the marketing functions distributed evenly in service quality dimensions. Creating online brand and community is the primary objective on Web service. The push technology is the future key function

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