The misuse of marketing: An American tragedy
暂无分享,去创建一个
[1] Robert G. Cooper,et al. Beyond the marketing concept , 1979 .
[2] Robert G. Cooper,et al. The Dimensions of Industrial New Product Success and Failure , 1979 .
[3] Mottur,et al. National Strategy For Technological Innovation , 1979 .
[4] Donald G. Marquis,et al. Successful industrial innovations : a study of factors underlying innovation in selected firms , 1969 .