Perceived Quality of Marketing Journals

The principal purpose of this study is to identify the “prestige” of journals that publish papers in marketing, as seen by department chairmen or other administrators in charge of marketing faculty. There have been previous reports on evaluation of business publications in general (Weaver 1975). However, there has not as yet appeared a study dealing specifically with marketing papers and publications. Marketing academicians have a particularly wide range of journals in which to publish their research findings or speculative ruminations. The research question is: What is the relative status of the numerous publication vehicles available to marketing academicians?