Effects of Explicit Instruction to “Be Creative” Across Domains and Cultures

To explore whether the facilitation effects of an explicit instruction to “be creative” vary across cultures and types of tasks, 248 U.S. and 278 Chinese college students were administered a battery of tests of verbal, artistic, and mathematical creativity. Half of the participants were tested under the standard condition, and the other half under the explicit instruction condition. Results showed that the facilitation effects of the explicit instruction varied by domains of the creativity tasks (greater for artistic and mathematical creativity than for verbal creativity), but not across cultural and ethnic groups. The explicit instruction had a small “detrimental” effect on the clarity and grammar of story writing, but not on any other aspects of the technical quality of creative products. Methodological and theoretical implications of these findings are discussed.

[1]  H. Garland,et al.  Relation of effort-performance expectancy to performance in goal-setting experiments. , 1984 .

[2]  Robert J. Sternberg,et al.  CULTURAL INFLUENCES ON ARTISTIC CREATIVITY AND ITS EVALUATION , 2001 .

[3]  D. Ridley,et al.  Effects of training procedures on creativity test scores. , 1967, Journal of educational psychology.

[4]  G. Schumacher,et al.  Age and Set in Creative Test Performance , 1975, Psychological reports.

[5]  Mark A. Runco,et al.  The instructional enhancement of the flexibility and originality scores of divergent thinking tests , 1991 .

[6]  Heather M. Coon,et al.  Rethinking individualism and collectivism: evaluation of theoretical assumptions and meta-analyses. , 2002, Psychological bulletin.

[7]  Albert N. Katz,et al.  Sex differences in instructions to “be creative” on divergent and nondivergent test scores , 1979 .

[8]  G. Hofstede Culture′s Consequences: Comparing Values, Behaviors, Institutions and Organizations Across Nations , 2001 .

[9]  H. Triandis,et al.  The Shifting Basis of Life Satisfaction Judgments Across Cultures: Emotions Versus Norms , 1998 .

[10]  G. Moneta,et al.  Trait intrinsic and extrinsic motivations, academic performance, and creativity in Hong Kong college students. , 2002 .

[11]  Gui Xue,et al.  Creativity in Drawings of Geometric Shapes , 2002 .

[12]  D. Paulhus,et al.  Use of Exemplar Surveys to Reveal Implicit Types of Intelligence , 2002 .

[13]  Thomas B. Ward,et al.  Creative cognition in gifted adolescents , 1999 .

[14]  H W Stevenson,et al.  Mathematics achievement of children in China and the United States. , 1990, Child development.

[15]  R. Bond,et al.  Culture and conformity: A meta-analysis of studies using Asch's (1952b, 1956) line judgment task. , 1996 .

[16]  E. Rudowicz,et al.  Use of the Torrance Tests of Creative Thinking in an Exploratory Study of Creativity in Hong Kong Primary School Children: A Cross‐cultural Comparison , 1995 .

[17]  Michael D. Mumford,et al.  Process-Analytic Models of creative Capacities: Operations Influencing the Combination-and-Reorganization Process , 1995 .

[18]  Jonathan E. Butner,et al.  Compliance with a Request in Two Cultures: The Differential Influence of Social Proof and Commitment/Consistency on Collectivists and Individualists , 1999 .

[19]  R. Sternberg,et al.  It Doesn't Hurt to Ask: Effects of Instructions to Be Creative, Practical, or Analytical on Essay-Writing Performance and Their Interaction With Students' Thinking Styles , 2001 .

[20]  R. Taft,et al.  Originality on Demand , 1972, Psychological reports.

[21]  Robert J. Sternberg,et al.  Societal and school influences on student creativity: The case of China , 2003 .

[22]  Elizabeth Wolfe Morrison,et al.  The Impact of an Assigned Performance Goal on Feedback Seeking Behavior , 1990 .

[23]  J P GUILFORD,et al.  Relations of creative responses to working time and instructions. , 1957, Journal of experimental psychology.

[24]  G. Johns,et al.  Divergent Thinking As a Function of Time and Prompting to “Be Creative” in Undergraduates , 1997 .

[25]  Todd Lubart,et al.  Defying the Crowd: Cultivating Creativity in a Culture of Conformity , 1995 .

[26]  Mark A. Runco,et al.  Problem finding skills as components in the creative process , 1993 .

[27]  D M Harrington,et al.  Effects of explicit instructions to "be creative" on the psychological meaning of divergent thinking test scores. , 1975, Journal of personality.

[28]  T. M. Amabile Social psychology of creativity: A consensual assessment technique. , 1982 .

[29]  E. Paul Torrance,et al.  Culture and Tendencies to Draw Objects in Internal Visual Perspective , 1978 .

[30]  R. Taft Creativity: hot and cold. , 1971, Journal of personality.

[31]  R. Ripple,et al.  Adolescent Divergent Thinking , 1984 .

[32]  L. Datta Test Instructions and Identification of Creative Scientific Talent: Supplementary Report , 1964 .

[33]  R. G. Evans,et al.  Facilitation of Performance on a Divergent Measure of Creativity: A Closer Look at Instructions to "Be Creative" , 1983 .

[34]  H. Garland,et al.  Influence of ability, assigned goals, and normative information on personal goals and performance: A challenge to the goal attainability assumption. , 1983 .

[35]  John P. Meyer,et al.  An Examination of the Cognitive Mechanisms by Which Assigned Goals Affect Task Performance and Reactions to Performance1 , 1988 .

[36]  Derek W. Haylock Mathematical Creativity in Schoolchildren , 1987 .

[37]  Peter Lorenzi,et al.  Underestimated Effects of Goals and Rewards , 1988 .

[38]  H. H. Spitz,et al.  Cross-Cultural Differences. , 1963, Science.

[39]  Christina E. Shalley,et al.  Effects of coaction, expected evaluation, and goal setting on creativity and productivity , 1995 .

[40]  B. Kilbourne A Cross-Cultural Investigation of the Foot-in-the-Door Compliance Induction Procedure , 1989 .

[41]  C. Wild CREATIVITY AND ADAPTIVE REGRESSION. , 1965, Journal of personality and social psychology.

[42]  T. Lubart Handbook of Creativity: Creativity Across Cultures , 1998 .

[43]  L. Datta Test Instructions and Identification of Creative Scientific Talent , 1963 .

[44]  R. Sternberg,et al.  Creativity Its Nature and Assessment , 1992 .

[45]  E. Langer,et al.  The prevention of mindlessness. , 1987 .

[46]  Teresa M. Amabile,et al.  Effects of external evaluation on artistic creativity. , 1979 .

[47]  E. A. Locke,et al.  Building a practically useful theory of goal setting and task motivation. A 35-year odyssey. , 2002, The American psychologist.

[48]  E. A. Locke,et al.  Work Motivation and Satisfaction: Light at the End of the Tunnel , 1990 .

[49]  G. A. Davis,et al.  Effects of simple instructional biases upon performance in the Unusual Uses Test. , 1968, The Journal of general psychology.

[50]  Paula Phillips Carson,et al.  Managing Creativity Enhancement Through Goal-Setting and Feedback† , 1993 .

[51]  T. M. Amabile The social psychology of creativity , 1984 .

[52]  I. Mullis TIMSS 1999 international mathematics report : Findings from IEA's repeat of the third international mathematics and science study at the eighth grade , 2000 .

[53]  D. Johnson Word-association and word-frequency. , 1956, The American journal of psychology.

[54]  Christina E. Shalley,et al.  Effects of Productivity Goals, Creativity Goals, and Personal Discretion on Individual Creativity , 1991 .

[55]  L. J. Oziel,et al.  Effects of Instructional Set on Production of Creative Responses , 1972, Psychological reports.

[56]  E. A. Locke Relation of goal level to performance with a short work period and multiple goal levels. , 1982 .

[57]  Murray S. Miron,et al.  Cross-Cultural Universals of Affective Meaning , 1975 .

[58]  R. Ripple,et al.  A Life-Span Developmental Cross-Cultural Study of Divergent Thinking Abilities , 1985, International journal of aging & human development.

[59]  H. Garland,et al.  A cognitive mediation theory of task goals and human performance , 1985 .

[60]  E. A. Locke Relationship of Goal Level to Performance Level , 1967 .

[61]  H. Garland,et al.  Standards, Persuasion, and Performance , 1987 .