Geo-Spatial Multimedia Sentiment Analysis in Disasters

Sentiment analysis of disaster-related posts in social media can contribute to the situation awareness and better understanding of the dynamics of disaster events by identifying the polarity of sentiments expressed by the public. However, Even though many sentiment analysis techniques have been developed and available, there are still limitations in reliably using sentiment analysis since there is no dominantly accepted technique in disasters. Taking advantage of existing state-of-the-art sentiment classifiers, this paper proposes a novel framework for geo-spatial sentiment analysis of disaster-related social media data objects. Our framework addresses three types of challenges: the inaccuracy and discrepancy associated with various text and image sentiment classifiers, the geo-sentiment discrepancy among data objects in a local geographical area, and observing diverse sentiments from multimedia data objects (i.e., text and image). The extracted sentiments are aggregated geographically for the purpose of extracting more accurate local regional insights. For the evaluation of the framework, we explored Twitter and Flickr datasets at the time of Hurricane Sandy and Napa Earthquake and showed how our approach can provide a better understanding of disaster events.