Measuring resources for supporting resource‐based competition

Draws attention to the recent emergence of a new model of how firms compete – known as the resource‐based approach – which views the firm as a set of critical resources, defined as resources which are scarce, defendable, difficult to market and initiate and hence usable as the basis for long‐term competitive advantage. Offers a reference framework for creating a resource measurement system and links the resource measures to the overall performance of the company in terms of shareholder value.