Understanding Community Rivalry on Social Media: A Case Study of Two Footballing Giants

Detection of hate speech in online user generated content has become of increasing importance in recent times. Hate speech can not only be against a particular user but also against a group. Rivalry between two communities with opposing ideologies has been observed to instigate a lot of hate content on social media during controversial events. Moreover, this online hate content has been observed to have power to shape exogenous elements like communal riots [4, 6]. In this paper, we aim to analyze community rivalry in the football domain (Real Madrid FC vs FC Barcelona) based on the hate content exchanged between their supporters and understand how events affect the relationship between these clubs. We further analyze the behavior of key instigators of hate speech in this domain and show how they differ from general users. We also perform a linguistic analysis of the hate content exchanged between rival communities. Overall, our work provides a data-driven analysis of the nuances of online hate speech in the football domain that not only allows a deepened understanding of its social implications, but also its detection.

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