Cosmeceuticals - an evolution.

Cosmeceuticals, which is the fastest growing segment of the natural personal care industry. These cosmeceuticals, serving as a bridge between personal care products and pharmaceuticals, have been developed specifically for their medicinal and cosmetic benefits. Cosmeceuticals (or alternatively, cosmaceuticals) are topical cosmetic pharmaceutical hybrids intended to enhance the beauty through ingredients that provide additional healthrelated function or benefit. The cosmeceutical concept is used by many skin-care companies; especially those endorsed by dermatologists, to give the impression that the products contain more effective or more biologically active ingredients than just ordinary cosmetics. Hence, anyone can slap the label with tall claims to promote these products saying the products are more beneficial than the existing conventional regulated cosmetic products.