Retelling Is Not the Same as Recalling

In contrast to laboratory free recall (which emphasizes detailed and accurate remembering), conversational retellings depend upon the speaker's goals, the audience, and the social context more generally. Because memories are frequently retrieved in social contexts, retellings of events are often incomplete or distorted, with consequences for later memory. Selective rehearsal contributes to the memory effects, as does the schema activated during retelling. Retellings can be linked to memory errors observed in domains such as eyewitness testimony and flashbulb memories; in all of these situations, people retell events rather than engage in verbatim remembering.