Research on the Selection of Business-to-Customer e-commerce Logistics Model Based on Analytic Hierarchy Process Method

In recent years, Business-to-Customer (B2C) e-commerce has become one of the largest e-commerce transaction models. As an important link in the e-commerce transactions, logistics has an increasing impact on e-commerce. Analysis for enterprise logistics mode becomes particularly important. This paper analyzes the domestic e-commerce transaction scale changes in recent years by using Analytic Hierarchy Process (AHP) to study factors which affecting logistics, and ultimately proposes a new approach to help companies choose their own suitable logistics model.