论文信息 - Varey Part I What ’ s Wrong with Marketing in Theory and in Practice ? 1 Where Marketing Causes Trouble 19

Varey Part I What ’ s Wrong with Marketing in Theory and in Practice ? 1 Where Marketing Causes Trouble 19

Part I What’s Wrong with Marketing in Theory and in Practice? 1 Where Marketing Causes Trouble 19 Verena E. Stoeckl and Marius K. Luedicke 2 Re-affirming the Prevailing Order? 29 Pierre McDonagh, William E. Kilbourne and Andrea Prothero 3 What Is Critical Marketing Studies? Reading Macro, Social, and Critical Marketing Studies 39 Mark Tadajewski 4 Rehumanizing Marketing (and Consumer Behaviour) 53 Ben Wooliscroft 5 Wants vs. Needs: On the Philosophical Bases of Humanistic Marketing 59 Claus Dirksmeier 6 Marketing for Mortality? The Scottish Case and the Humankind Index 84 Kathy Hamilton and Katherine Trebeck 7 Criminal Marketing: An Inhuman Side of Business 98 Nils Bagelius and Evert Gummesson 8 Can Society Nurture Humanistic Marketing? 113 Aliakbar Jafari 9 How Is Humanistic Marketing Possible? 126 A. Fuat Fırat

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