An application of a foresight‐based new product planning model

Purpose – Under such circumstances, how to assign the highest priority for future products which will create the greatest value will be the key success factor for a product planning model. The purpose of this study is to construct an improved planning model for new products based on the theoretical structures of technology roadmaps and patent analysis.Design/methodology/approach – This study takes the perspective of a product planning strategy, using technology roadmap developed by Institute of Manufacturing Technology of the University of Cambridge, combining with scenario planning and patent analysis. The main body of the proposed model is the technology roadmap of the product. Through patent analysis, the technology roadmap was integrated into the hierarchical execution of product planning to improve the disadvantages of the original technology roadmap and thereby clarify the content of the implemented procedure. With the planning of digital home products in a large household appliance manufacturer in ...