The Potential of Biomimicry as an Influence for Local-Inspired Product Design

The design development is a fairly complex process. It evolves as a cross inter-disciplinary between an analytical and creative thought process. Previous research has shown that the design process begins with a conceptual or a problem statement, which will be, concludes with the embodiment design phase, where the details of the product are formed and final designs are created. At present, any design process is done in the embodiment phase, far into the design process and after a concept is selected. As the process goes by, the final design outcome will be structured based on these practices, which then becomes industrially tangible products to be sold in Malaysian market. The first problem to be addressed in this research is the design’s direction of the product produced in Malaysia. This problem happens due to there are no proper guidelines on directing these novice designers on how to model a design that can reflect the Malaysian identity. This research proposed an experimental research that involves observations and case studies. The results from this research are expected to benefit the new furniture design identity using ‘biomimicry’ method, help to improve the future Malaysian design quality both in academic and industrial fields. Enhancing Malaysian furniture design industry by structuring the new Malay design identity.

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