Market entry decision support for evaluating external environments

To create competitive advantages, international enterprises frequently must consider expanding into foreign markets. When an enterprise decides to enter a new foreign market, its marketing department must deliberate on all relevant aspects of the move and cooperate with other departments to make appropriate marketing decisions. Certain information thus will be requested. Meanwhile, the organisation may have previously made other similar decisions. However, how to apply organisational memory is important for saving resources and preventing mistakes. This work focuses on external environment assessment from a marketing department perspective. This study combines the concepts of intelligent agent, text mining and organisational memories. Moreover, this study also implements a marketing decision support prototype. This prototype can also be used to provide organisational memories of past decision knowledge, or to stimulate new ideas.

[1]  D. B. Montgomery,et al.  Marketing Decision-Information Systems: An Emerging View , 1970 .

[2]  Ronald Maier,et al.  How Can Organizational Memory Theories Contribute to Organizational Memory Systems? , 2000, Inf. Syst. Frontiers.

[3]  Lorne Olfman,et al.  Organizational memory/knowledge effects on productivity, a longitudinal study , 2002, Proceedings of the 35th Annual Hawaii International Conference on System Sciences.

[4]  Jari M. Talvinen,et al.  Information systems in marketing , 1995 .

[5]  Berend Wierenga,et al.  BROADENING THE PERSPECTIVE ON MARKETING DECISION MODELS , 2000 .

[6]  M. Porter,et al.  How Information Gives You Competitive Advantage , 1985 .

[7]  F. Bradley,et al.  Does the Firm's Technology and Marketing Profile Affect Foreign Market Entry? , 2000 .

[8]  Christoph Wargitsch,et al.  An organizational-memory-based approach for an evolutionary workflow management system-concepts and implementation , 1998, Proceedings of the Thirty-First Hawaii International Conference on System Sciences.

[9]  P. N. Golder,et al.  Whose Culture Matters? Near-Market Knowledge and Its Impact on Foreign Market Entry Timing , 2002 .

[10]  Alan J. Dix,et al.  Tracker: A Framework to Support Reducing Rework Through Decision Management , 2003, ICEIS.

[11]  Ronald Maier,et al.  Organizational memory systems to support organizational information processing: development of a framework and results of an empirical study , 1999, SIGCPR '99.

[12]  R. Sisodia.  Marketing Information and Decision Support Systems for Services , 1992 .

[13]  Louis Raymond,et al.  Marketing Information Systems Practices in Small Manufacturing Firms: Antecedents and Consequences , 2001, J. Comput. Inf. Syst..

[14]  R. A. Proctor.  Marketing Information Systems , 1991 .

[15]  Jinsheng Roan,et al.  Marketing Information Systems Usage in Taiwan's Top 1000 Companies , 2001, J. Comput. Inf. Syst..

[16]  Alexander Gelbukh,et al.  Discovering Ephemeral Associations among News Topics , 2002 .

[17]  Michael Goul,et al.  The Design, Development, and Validation of a Knowledge-Based Organizational Learning Support System , 1998, J. Manag. Inf. Syst..

[18]  Guido Dedene,et al.  Creating a knowledge management architecture for business process change , 1999, SIGCPR '99.

[19]  G. Huber.  Organizational Learning: The Contributing Processes and the Literatures , 1991 .

[20]  Herbert A. Simon,et al.  The new science of management decision , 1960 .

[21]  Liliana Ardissono,et al.  An agent architecture for personalized Web stores , 1999, AGENTS '99.

[22]  James E. Stafford,et al.  Marketing Information Systems: A New Dimension for Marketing Research , 1968 .

[23]  Peter Middleton.  Lean Software Process , 2001, J. Comput. Inf. Syst..

[24]  Huaiqing Wang,et al.  Intelligent agent-assisted decision support systems: Integration of knowledge discovery, knowledge analysis, and group decision support , 1997 .

[25]  P. Kotler.  Marketing Management: Analysis, Planning, Implementation and Control , 1972 .

[26]  Morgan M. Shepherd,et al.  Getting More out of Organizational Memory: Comparative Comments and Output Medium , 2001, J. Comput. Inf. Syst..

[27]  David B. Montgomery,et al.  Toward Strategic Intelligence Systems , 1979 .

[28]  Robert Shaw,et al.  Database Marketing: Strategy and Implementation , 1990 .

[29]  Eldon Y. Li,et al.  Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future , 1993, J. Manag. Inf. Syst..

[30]  E. Jerome McCarthy,et al.  Basic Marketing: A Global-Managerial Approach , 2004 .

[31]  Arie Segev,et al.  Internet-Based Electronic Markets , 1999, Electron. Mark..

[32]  Tetsuya Nasukawa,et al.  Text analysis and knowledge mining system , 2001, IBM Syst. J..

[33]  Chih-Ping Wei,et al.  A framework for managing Web information: current research and future directions , 1999, Proceedings of the 32nd Annual Hawaii International Conference on Systems Sciences. 1999. HICSS-32. Abstracts and CD-ROM of Full Papers.

[34]  Andreas Abecker,et al.  Toward a Technology for Organizational Memories , 1998, IEEE Intell. Syst..

[35]  Lorne Olfman,et al.  Organizational Memory , 1998, Proceedings of the Thirty-First Hawaii International Conference on System Sciences.

[36]  Timo Saarinen,et al.  MkIS support for the marketing management process , 1995 .

[37]  Pádraig Cunningham,et al.  Software agents: A review , 1997 .

[38]  Vladimir Zwass,et al.  Actualizing Organizational Memory with Information Systems , 1995, Inf. Syst. Res..

[39]  Bijan Fazlollahi,et al.  A Multi-Agent DSS for Supporting E-Commerce Decisions , 2004, J. Comput. Inf. Syst..