Brand Service of University Libraries

The value on service brand of university library comes form readers,which is an affirmation of total quality in library service.At present,developing service brand of university library is a requirement of deepening education reform in colleges and universities,library survival and development,and improving collection utilization rate.In the information society,university libraries should change their ideas to build brand awareness,reveal prominent features in changing structure,and promote service mode of technological innovation.Therefore,it further heightens library management and service level.