The Development and Validation of Measures of Affiliative Tendency and Sensitivity To Rejection

of (1) his general expectation of the positive reinforcing quality of others for himself, Ri; (2) his general expectation of the negative reinforcing quality of others for himself, R2; (3) the actual positive reinforcing quality of a specific other with whom he might associate in a given situation, ri; and (4) the actual negative reinforcing quality of a specific other, or target, r2. Further, with more familiar targets whose actual reinforcing qualities are bet-