Method and apparatus for guiding a user operation

The invention provides a user operation guiding method and device. The method comprises the following steps: receiving a trigger instruction which is sent from a user and is used for indicating to carry out use guiding on functions to be experienced in a target application; showing a guiding page used for simulating a real operation page presented for the functions to be experienced to the user, displaying operation prompt information on the guiding page to guide the user to carry out simulation execution on operations which need to be executed on the real operation page on the guiding page when the user practically uses the functions to be experienced; and when a situation that the user succeeds in carrying out the simulation execution operation on the guiding page which is currently shown by the user according to the operation prompt information, jumping to the next guiding page from the currently shown guiding page to continuously carry out the use guiding on the user. The user operation guiding method and device can more systematically guide the user to use applications and improve a guiding effect.