DBA design challenge: engaging design professionals with inclusive design

The value and relevance of inclusive design is increasingly recognised by design professionals in the UK. An initiative that has encouraged this is the DBA (Inclusive) Design Challenge. Organised by the Helen Hamlyn Research Centre (HHRC) at the Royal College of Art (RCA), it was launched in 2000 in collaboration with the Design Business Association (DBA), a major professional organisation of designers, and it drew on the experience of three previous design challenges organised by the DesignAge programme, whose achievements led to the establishment of the HHRC in 1999.