McGuggenisation? National identity and globalisation in the Basque country

Abstract This paper examines recent debates about the globalisation of cities and regions through a discussion of the recent opening of a Guggenheim Foundation art gallery in Bilbao. Through an analysis of the political context surrounding the project, I aim to explore the role of cities as crucibles for the negotiation of globalisation, and in particular how this relates to national identity. In the paper I set out several layered narratives which try to capture the significance of this event for Basque political identity. After discussing issues of globalisation, political strategy and European territorial restructuring, I explore the following: first, the process of ‘McGuggenisation’ and its consonance with ideas of global cultural imperialism; second, the ‘indigenisation’ of the Guggenheim by the Basque political elite, a strategic engagement with globalisation; third, the contestation of the museum by particularist radicalism. In summary, the Guggenheim event is seen as a collision between Basque extremism, modernising ‘bourgeois regionalism’, and the interests of a museum poised to become a global art corporation, providing a context for examining theories of globalisation in the European city.

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