PERM: a Model of E-Commerce Adoption in Developing Countries

Copy right Idea Grou p Inc. Copy right Idea Grou p Inc. ABSTRACT A growing volume of literature proclaims the benefits of e-commerce for developing countries. However, unless business organizations in developing countries incorporate e-commerce into their operations, the benefits will not appear. Also lacking are models through which to discuss e-commerce adoption in developing countries. This paper proposes such a model called the perceived eReadiness model (PERM). The model posits that an organization’s perceptions of its internal (POER) and external (PEER) eReadiness influence both the initial adoption and the subsequent maturity of e-commerce. PERM: A Model of E-Commerce Adoption in Developing Countries

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