MOVEMENT OF PEOPLE TOWARD LIGHTS

AN EXPERIMENT WAS DESIGNED TO STUDY THE EFFECTS OF PATH ILLUMINATION ON INDIVIDUALS ENCOUNTERING A LEFT-RIGHT DECISION POINT FOR THE FIRST TIME. WHEN EQUIVALENT LEFT- RITH PATHS ARE PRESENTED, TWO-THIRDS OF THE PEOPLE WILL TAKE THE RIGHT PATH UNLESS THE OTHER IS MORE BRIGHTLY LIGHTED. BETTER TO ILLUMINATE THE RIGHT PATH AT LEAST 30 TIMES MORE THAN THE LEFT PATH. THESE SUGGESTIONS COULD INCREASE THE TRAFFIC TO DISPLAYS SUCH AS OFTEN ENCOUNTERED IN MUSEUMS AND RETAIL STORES, AND COULD ALSO BE AN AID IN CONTROLLING EXITING TRAFFIC ON HIGHWAYS. /AUTHOR/