Methodology, Research Process, and Computer Programs

This chapter provides an overview of the methodological approach used to address the research questions proposed in Chap. 1, and to empirically examine the model developed in Sect. 3.1. Nine subsections include: Sect. 4.1 introducing the chapter objectives and Sect. 4.2 which outlines the research process. Section 4.3 discusses literature on the motivational factors adopted in Chap. 2. Section 4.4 overviews the quantitative approach of questionnaires used in the collection of data. Section 4.5 discusses the scale development process used to ensure measures of good psychometric properties, and development of the constructs. Section 4.5 also discusses translation and back-translation of the questionnaires in English, Thai and Japanese. Pre-testing of the draft survey which was checked by management academics and professionals to ensure content validity are also discussed in this section, as well as reliability testing to ensure the quality of measures. Section 4.6 discusses the population, sampling method and procedures used in the book. It overviews the screening and cleaning of data prior to analysis, and includes checking for completeness of responses, frequencies of items and underlying assumptions required as a pre-requisite for further multivariate analysis. Section 4.7 deals with the statistical procedures used to examine the research questions and test the proposed model, using structural equation modeling (SEM) and descriptive statistics to explore the hypotheses. Section 4.8 discusses the ethical issues in this research, and Sect. 4.9 summarizes the materials discussed in Chap. 4.

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