Simulating information exchanges to investigate the utility of public health web sites

Purpose – The purpose of this paper is to present research into the area of internet support for professional‐public communication through a deeper understanding of the role that a web site can provide in meeting the information needs of critically ill patients in intensive care units (ICUs). The communication between clinicians and members of the patient's family in the stressful ICU is modelled to give an integrated view of the situation and thereby allow for the incorporation of the views of all stakeholders on how the internet can meet this communication need.Design/methodology/approach – The paper takes a broad, holistic, systemic approach that integrates the latest information and communications technology tools and processes with rich qualitative data from all stakeholder groups. The data are interpreted through the use of system dynamic modelling to visually conceptualise information flows and communication between clinicians and family members of patients.Findings – The paper conceptualises, visu...

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