Service providers' intention to continue sharing: the moderating role of two-way review system

This study aims at investigating the effects of two-way review system and how reach and richness of information influence the perceptions of risks and benefits among service providers and their intention to continue sharing their property on sharing economy.,To generate the variance, a 2 × 2 × 2 full factorial experiment was conducted to collect data. The research model was then tested using the structural equation model technique.,The study finds that reach of information predicts the social and economic benefits among service providers, while richness of information negatively relates to perceived informational privacy risks, which, in turn, significantly influence the decision of the service providers to continue sharing. The results also suggest that the existence of the two-way review system weakens the effects of reach on perceived social benefits and of richness on perceived informational privacy risks.,The present study investigates the two-way review system as the intervention of platforms to protect the service providers. Also, the emphasis is on the service providers rather than on consumers on sharing economy platforms to investigate their behavioral intention as customers on such platforms.

[1]  Hsin Hsin Chang,et al.  The effects of innovative, consumer and social characteristics on willingness to try nano-foods: Product uncertainty as a moderator , 2017, Inf. Technol. People.

[2]  Kenneth R. Conklin.  Privacy: Should There Be A Right To It? , 1976 .

[3]  A AbbasHasan,et al.  Determinants of continuance intention factor in Kuwait communication market , 2015 .

[4]  Zhenhui Jiang,et al.  Research Note - Privacy Concerns and Privacy-Protective Behavior in Synchronous Online Social Interactions , 2013, Inf. Syst. Res..

[5]  L. Böcker,et al.  Innovation Studies Utrecht (ISU) Working Paper Series , 2016 .

[6]  Huimin Gu,et al.  What makes the sharing economy successful? An empirical examination of competitive customer value propositions , 2019, Comput. Hum. Behav..

[7]  Scott B. MacKenzie,et al.  Common method biases in behavioral research: a critical review of the literature and recommended remedies. , 2003, The Journal of applied psychology.

[8]  Hock-Hai Teo,et al.  The Role of Push-Pull Technology in Privacy Calculus: The Case of Location-Based Services , 2009, J. Manag. Inf. Syst..

[9]  Felix B. Tan,et al.  International Journal of Information Management the Mediating Role of Trust and Commitment on Members' Continuous Knowledge Sharing Intention: a Commitment-trust Theory Perspective , 2022 .

[10]  Beverley Sparks,et al.  Travel app users’ continued use intentions: it’s a matter of value and trust , 2018, Journal of Travel & Tourism Marketing.

[11]  Qing Hu,et al.  Assimilation of Enterprise Systems: The Effect of Institutional Pressures and the Mediating Role of Top Management , 2007, MIS Q..

[12]  Eldon Y. Li,et al.  Field effects of social media platforms on information-sharing continuance: Do reach and richness matter? , 2017, Inf. Manag..

[13]  P. M. Podsakoff,et al.  Self-Reports in Organizational Research: Problems and Prospects , 1986 .

[14]  Mary J. Culnan,et al.  "How Did They Get My Name?": An Exploratory Investigation of Consumer Attitudes Toward Secondary Information Use , 1993, MIS Q..

[15]  Henry C. Lucas,et al.  The Value of IT-Enabled Retailer Learning: Personalized Product Recommendations and Customer Store Loyalty in Electronic Markets , 2011, MIS Q..

[16]  P. Lunt,et al.  Privacy versus willingness to disclose in e-commerce exchanges: The effect of risk awareness on the relative role of trust and control , 2004 .

[17]  Rainer Alt,et al.  Sharing Economy , 2016, Bus. Inf. Syst. Eng..

[18]  Iis P. Tussyadiah,et al.  Drivers and barriers of peer-to-peer accommodation stay – an exploratory study with American and Finnish travellers , 2018 .

[19]  Paul A. Pavlou,et al.  Predicting E-Services Adoption: A Perceived Risk Facets Perspective , 2002, Int. J. Hum. Comput. Stud..

[20]  Charlie C. Chen,et al.  Intention to disclose personal information via mobile applications: A privacy calculus perspective , 2016, Int. J. Inf. Manag..

[21]  Sumeet Gupta,et al.  Disclosure Intention of Location-Related Information in Location-Based Social Network Services , 2012, Int. J. Electron. Commer..

[22]  Hosny I. Hamdy,et al.  Determinants of continuance intention factor in Kuwait communication market: Case study of Zain-Kuwait , 2015, Comput. Hum. Behav..

[23]  Juho Hamari,et al.  The sharing economy: Why people participate in collaborative consumption , 2016, J. Assoc. Inf. Sci. Technol..

[24]  D. Fesenmaier,et al.  Adapting to the Internet , 2015 .

[25]  Alain Yee-Loong Chong,et al.  Why people participate in the sharing economy: an empirical investigation of Uber , 2018, Internet Res..

[26]  Sarah Spiekermann,et al.  Online social networks: why we disclose , 2010, J. Inf. Technol..

[27]  Juan Ling,et al.  Aesthetic properties and message customization: navigating the dark side of web recruitment. , 2007, The Journal of applied psychology.

[28]  Tamara Dinev,et al.  An Extended Privacy Calculus Model for E-Commerce Transactions , 2006, Inf. Syst. Res..

[29]  Jillian R. Phillips,et al.  Media richness, user trust, and perceptions of corporate social responsibility: An experimental investigation of visual web site disclosures , 2009 .

[30]  P. Evans,et al.  Getting real about virtual commerce. , 1999, Harvard business review.

[31]  Anol Bhattacherjee,et al.  Understanding Information Systems Continuance: An Expectation-Confirmation Model , 2001, MIS Q..

[32]  J. Bakos.  Reducing buyer search costs: implications for electronic marketplaces , 1997 .

[33]  Marianna Sigala.  Internet and the Virtual Marketspace: Implications for Building Competitive E-Commerce Strategies in the Hospitality Industry , 2002 .

[34]  Sang M. Lee,et al.  Information richness on service business websites , 2013 .

[35]  HsuMeng-Hsiang,et al.  Understanding the determinants of online repeat purchase intention and moderating role of habit , 2015 .

[36]  Daniel J. Bauer,et al.  Computational Tools for Probing Interactions in Multiple Linear Regression, Multilevel Modeling, and Latent Curve Analysis , 2006 .

[37]  Kai Lung Hui,et al.  Overcoming Online Information Privacy Concerns: An Information-Processing Theory Approach , 2007, J. Manag. Inf. Syst..

[38]  George R. Milne,et al.  Trust and Concern in Consumers’ Perceptions of Marketing Information Management Practices , 1999 .

[39]  Ming-Chi Lee,et al.  Factors influencing the adoption of internet banking: An integration of TAM and TPB with perceived risk and perceived benefit , 2009, Electron. Commer. Res. Appl..

[40]  Emilio Paolucci,et al.  How small hotels can drive value their way in infomediation. The case of 'Italian hotels vs. OTAs and TripAdvisor' , 2017, Inf. Manag..

[41]  Qing Zhu,et al.  Health information privacy concerns, antecedents, and information disclosure intention in online health communities , 2017, Inf. Manag..

[42]  Heng Xu,et al.  Information Privacy Research: An Interdisciplinary Review , 2011, MIS Q..

[43]  Vincenzo Russo,et al.  Privacy calculus model in e-commerce – a study of Italy and the United States , 2006, Eur. J. Inf. Syst..

[44]  James R. Van Scotter,et al.  Examining E-mail Use in the Context of Virtual Organizations: Implications for Theory and Practice , 1998, Int. J. Electron. Commer..

[45]  C ChenCharlie,et al.  Intention to disclose personal information via mobile applications , 2016 .

[46]  Chun-Ming Chang,et al.  Understanding the determinants of online repeat purchase intention and moderating role of habit: The case of online group-buying in Taiwan , 2015, Int. J. Inf. Manag..

[47]  R. Laufer,et al.  Privacy as a Concept and a Social Issue: A Multidimensional Developmental Theory , 1977 .

[48]  Andrea Hemetsberger,et al.  Fostering Cooperation on the Internet: Social Exchange Processes in Innovative Virtual Consumer Communities , 2002 .

[49]  Yi Wu,et al.  Love at First Sight: The Interplay Between Privacy Dispositions and Privacy Calculus in Online Social Connectivity Management , 2018, J. Assoc. Inf. Syst..

[50]  Hock-Hai Teo,et al.  Research Note - Effects of Individual Self-Protection, Industry Self-Regulation, and Government Regulation on Privacy Concerns: A Study of Location-Based Services , 2012, Inf. Syst. Res..

[51]  E. Ert,et al.  Trust and reputation in the sharing economy: The role of personal photos in Airbnb , 2015 .

[52]  Paul Benjamin Lowry,et al.  Information Disclosure on Mobile Devices: Re-Examining Privacy Calculus with Actual User Behavior , 2013, Int. J. Hum. Comput. Stud..

[53]  C. Fornell,et al.  Evaluating structural equation models with unobservable variables and measurement error. , 1981 .

[54]  Y LiEldon,et al.  Field effects of social media platforms on information-sharing continuance , 2017 .

[55]  Rathindra Sarathy,et al.  Understanding Situational Online Information Disclosure as a Privacy Calculus , 2010, J. Comput. Inf. Syst..

[56]  Hongwei Liu,et al.  Privacy calculus and its utility for personalization services in e-commerce: An analysis of consumer decision-making , 2017, Inf. Manag..

[57]  Audun Jøsang,et al.  A survey of trust and reputation systems for online service provision , 2007, Decis. Support Syst..

[58]  Rathindra Sarathy,et al.  The role of affect and cognition on online consumers' decision to disclose personal information to unfamiliar online vendors , 2011, Decis. Support Syst..

[59]  Miriam J. Metzger,et al.  An Extended Privacy Calculus Model for SNSs: Analyzing Self-Disclosure and Self-Withdrawal in a Representative U.S. Sample , 2016, J. Comput. Mediat. Commun..

[60]  Hsi-Peng Lu,et al.  Factors Influencing Online Auction Sellers' Intention to Pay: An Empirical Study Integrating Network Externalities with Perceived Value , 2012 .

[61]  R. Belk.  Sharing: Table 1 , 2010 .

[62]  Karen L. Xie,et al.  Effects of host incentives on multiple listings in accommodation sharing , 2019, International Journal of Contemporary Hospitality Management.

[63]  Judee K. Burgoon,et al.  Privacy and Communication , 1982 .

[64]  P. K. Kannan,et al.  The customer economics of internet privacy , 2002 .