Hapori: context-based local search for mobile phones using community behavioral modeling and similarity

Local search engines are very popular but limited. We present Hapori, a next-generation local search technology for mobile phones that not only takes into account location in the search query but richer context such as the time, weather and the activity of the user. Hapori also builds behavioral models of users and exploits the similarity between users to tailor search results to personal tastes rather than provide static geo-driven points of interest. We discuss the design, implementation and evaluation of the Hapori framework which combines data mining, information preserving embedding and distance metric learning to address the challenge of creating efficient multidimensional models from context-rich local search logs. Our experimental results using 80,000 queries extracted from search logs show that contextual and behavioral similarity information can improve the relevance of local search results by up to ten times when compared to the results currently provided by commercially available search engine technology.