Business Students’ Perceptions, Attitudes, and Satisfaction With Interactive Technology: An Exploratory Study

The authors modeled the relationships between students’ perceptions of interactive technology in terms of whether it helps them pay more attention and be better prepared in a Consumer Behavior course and their attitude toward and satisfaction with it. The results suggest that students who feel they pay more attention due to the use of Interactive Technology have a more positive attitude toward it. Additionally, those students who have a more positive attitude toward Interactive Technology are more satisfied with its use. There is not, however, a significant relationship between students feeling more prepared for the course due to the use of Interactive Technology and their attitude toward it.

[1]  Xianggui Qu,et al.  Multivariate Data Analysis , 2007, Technometrics.

[2]  Hsin-Liang Chen,et al.  Use of Multi-Modal Media and Tools in an Online Information Literacy Course: College Students' Attitudes and Perceptions. , 2009 .

[3]  Robert Fisher,et al.  International Pleasure Travel Motivations and Post-Vacation Cultural Attitude Change , 1991 .

[4]  James C. Anderson,et al.  STRUCTURAL EQUATION MODELING IN PRACTICE: A REVIEW AND RECOMMENDED TWO-STEP APPROACH , 1988 .

[5]  Diana L. Haytko,et al.  Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners , 2008 .

[6]  Raj Singh,et al.  Effects of Information Technology Usage on Student Learning: An Empirical Study in the United States , 2009 .

[7]  Jennifer A. Chatman.  Matching People and Organizations: Selection and Socialization in Public Accounting Firms , 1989 .

[8]  Karl G. Jöreskog,et al.  LISREL 7: A guide to the program and applications , 1988 .

[9]  Sergio L. Toral Marín,et al.  Modeling Learner Satisfaction in an Electronic Instrumentation and Measurement Course Using Structural Equation Models , 2009, IEEE Transactions on Education.

[10]  K. Damon Aiken,et al.  Technologies Across Our Curriculum: A Study of Technology Integration in the Classroom , 2009 .

[11]  Jacqueline K. Eastman.  Enhancing Classroom Communication with Interactive Technology: How Faculty Can Get Started. , 2011 .

[12]  Leonie L. Stone,et al.  Multimedia Instruction Methods , 1999 .

[13]  Catherine A. Cole,et al.  Age differences in consumers' search for information: Public policy implications. , 1993 .

[14]  Susan A. Brown,et al.  Teaching Tip: It's All Fun and Games ... Until Students Learn , 2005, J. Inf. Syst. Educ..

[15]  Linda L. Price,et al.  River Magic: Extraordinary Experience and the Extended Service Encounter , 1993 .

[16]  Richard P. Bagozzi,et al.  Assessing Construct Validity in Organizational Research , 1991 .

[17]  Angelina Paladino,et al.  Creating an Interactive and Responsive Teaching Environment to Inspire Learning , 2008 .

[18]  Douglas J. Lincoln.  Teaching with Clickers in the Large-Size Principles of Marketing Class , 2008 .

[19]  Christina Hoffman,et al.  A clicker for your thoughts: technology for active learning , 2006 .

[20]  Using Electronic Response Systems in Economics Classes , 2009 .

[21]  Christian Homburg,et al.  Applications of structural equation modeling in marketing and consumer research: A review , 1996 .

[22]  Roslin V. Hauck,et al.  Clicking to Learn: A Case Study of Embedding Radio-Frequency based Clickers in an Introductory Management Information Systems Course , 2008, J. Inf. Syst. Educ..

[23]  James L. Fitch,et al.  Student feedback in the college classroom: A technology solution , 2004 .

[24]  Scott J. Savage.  The Effect of Information Technology on Economic Education , 2009 .