Measuring Event Quality, Satisfaction, and Intent to Return at an International Sport Event: The ICF Canoe Slalom World Championships

ABSTRACT The purpose of the study is to examine event quality, satisfaction, and intent to return of spectators attending an international sport event. A modified version of the Scale of Event Quality in Spectator Sports (SEQSS) was used in the current study. We added an additional dimension, parking, that was not included on the SEQSS. Skill, operating times, information, valence, and design explained 58.4% of the variance in satisfaction for spectators attending the event. Of this total, more than 30% of this variance was explained by valence. The results also revealed a significant correlation between parking and satisfaction and the fit of the overall model for event quality was good. The study advances the literature on event quality as applied to sport events, provides further development and refinement for measuring event quality, as well as providing a standardized way to measure event quality within multiple types of sport events.

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