Green marketing & management : a global perspective

Part 1 The new economics of ecology: green standards in global markets green management - a powerful reality the time is ripe for green change the role of the green consumer global greening green operations issues greenlist - action items. Part 2 Green accountability - how is it measured?: the evolution of standards - how and why they developed green standards industrial ecology and holistic management the bottom line greenlist. Part 3 Green management - action: green management is partnering holistic management and the environment recognizing business and green consumerism holistic management in the information age the stakes are high green priorities.