7 IMPERATIVES FOR SUCCESSFUL COLLABORATION.

SUBTITLE: THE CONCEPT OF SUPPLY CHAIN COLLABORATION HAS BEEN APPLAUDED FOR YEARS. BUT IT FALLS SHORT IN PARCTICE BECOUSE PARTICIPANTS RARELY ACT IN CONCERT FOR THE GREATER GOOD OF THEIR SUPPLY CHAIN. THESE SEVEN FUNDAMENTAL AND REINFORCING REQUIREMENTS MUST BE SATISFIED IF SUCCESSFUL SUPPLY CHAIN COLLABORATION IS TO BECOME A REALITY.