ONEDAY Shoes: A Maker Toolkit to Understand the Role of Co-Manufacturing in Personalization

Personalization of shoes is of increasing importance to designers, design researchers, and manufacturers as mass customization progresses towards ultra personalized product service systems. Many attempts have been made to design co-creation platforms that allow end users to personalize their own shoes. Those co-creation platforms primarily concentrate on color selection. This research takes a different approach and designs a toolkit for maker-oriented users to co-manufacture their own shoes. The toolkit was designed in different levels and deployed to makers via crowdsharing worldwide. Backers were surveyed before deployment and interviewed after two years to understand personalization over a larger amount of time with the research product. We find that users who have greater bespoke tools and materials in their toolkits are more likely to personalize their shoes while co-manufacturing. The research provides guidelines for researchers and designers creating toolkits, designing personalization product service systems/configurators and engaging in tangible bespoke processes.