Augmented media service providing method, apparatus thereof, and system thereof

Embodiments of the present invention relates to a method, apparatus and system for providing an enhanced media services apparatus for providing enhanced media services in accordance with one embodiment of the invention, broadcast / media receiving media are displayed on the terminal image retrieval of receiving a captured image generated by taking the content reproduction screen from a user device, and, based on the signature information database, and the captured image construction group to the scene recognition, identifying the subject of the subject media content part; And based on the identification information of the destination media content, the previously stored portion of the content information selecting at least one additional content information used in the enhancement of the target media content, and the selected secondary content information and the signature information of the target media content It includes additional content providing unit for transmitting to the user equipment. According to embodiments of the present invention, without modification of the media content, it may provide enhanced media services.