Moderating Effects of Service Characteristics on the Sources of Competitive Advantage - Positional Advantage Relationship
暂无分享,去创建一个
Kenneth R. Deans | Tony C. Garrett | Brendan Gray | K. Deans | S. Matear | B. Gray | Sheelagh Matear
[1] John C. Narver,et al. Does Competitive Environment Moderate the Market Orientation-Performance Relationship? , 1994 .
[2] D. Aaker. The Value of Brand Equity , 1992 .
[3] B. Lewis,et al. Services marketing : a European perspective , 1999 .
[4] John C. Narver,et al. The Effect of a Market Orientation on Business Profitability , 1990 .
[5] V. Zeithaml. How Consumer Evaluation Processes Differ between Goods and Services , 1981 .
[6] John Fahy,et al. Sustainable Competitive Advantage in Service Industries: A Conceptual Model and Research Propositions , 1993 .
[7] Ulrike de Brentani. Success Factors in Developing New Business Services , 1991 .
[8] John Kay,et al. Foundations Of Corporate Success , 1995 .
[9] George S. Day,et al. Assessing Advantage: A Framework for Diagnosing Competitive Superiority , 1988 .
[10] A. Gilmore,et al. Anzmac 2000 Visionary Marketing for the 21 St Century: Facing the Challenge Model Building on Internal Marketing. an Exploratory Study by Gabek the Internal Marketing Approach , 2022 .
[11] G. Philip,et al. Technology, competencies, and competitiveness: The case for reconfigurable and flexible strategies , 1998 .
[12] C. Grönroos. Marketing services: the case of a missing product , 1998 .
[13] George S. Yip,et al. Developing Global Strategies for Service Businesses , 1996 .
[14] L. Berry. Cultivating service brand equity , 2000 .
[15] S. Hoffman. Marketing professional services , 1997 .
[16] John J. Shaw,et al. Service marketing: Image, branding, and competition , 1989 .
[17] Marc H. Meyer,et al. Product development for services , 1999 .