Highly Secure Transaction Mechanism for Video Affiliate Services

Consumer-generated media (CGM) such as YouTube have dramatically changed modern lifestyles and have made it possible for individuals to obtain and share information easily. Enterprises efficiently promote web advertising using CGM as affiliate services. An increase in the affiliate marketing may induce numerous transactions between the players, including consumers, enterprises, affiliates, and providers, and may cause billing issues, such as falsification. First, this paper proposes a new video advertising model toward near future to satisfy the trend of increasing affiliate services. Affiliates have possibilities to earn by both providers and enterprises, while enterprises can control the initial amount for affiliates in this model. Then, three highly secure transaction methods are constructed for the model as an authentication check method which introduces notary organisation and two self-check methods based on the digital sign mechanism. Finally, the features of these methods are qualitatively evaluated and the condition for applying each method is discussed from the practical point of view.