Successful Social Network Integration in an Academic Institution: Case Study of Opportunities

The development of information and communication technology (ICT) changed the world irreversibly and created new innovative ways of processing. Nowadays, people interact through social networks that allow creating and maintaining connections with their peers, relatives, colleagues, friends or partners. Social networks alternated the way people communicate with each other or reach out for information. They search for experiences of their connections, their recommendations, assessments or ratings of various objects like commercial offers, jobs and companies, schools, events, etc. People believe in statements and observations of their connections and act based on them. In particular young generation, millennials and later generations like Y, etc. do so to a large extent. Therefore it is important to be active through social networks also for academic institutions to become attractive and reachable to potential future students, employees, companies or partners and to be able to respond to their queries via their preferred communication channel.