El efecto Mateo y la selección documental de elementos onomásticos en información audiovisual televisiva

The Matthew effect concept is applied to record selection for onomastic information on television, with attention to the principle of visual information redundancy. The intent is to guide decision making about the visual relevance of people and organizations by analyzing the frequency with which they appear on television. Broadcast schedules/logs and press agency dispatches are studied with the goal of determining the level of visual presence in the audiovisual archives at which images of a person and/or entity are no longer added to a media database.