论文信息 - Market Basket Analysis for a Supermarket based on Frequent Itemset Mining

Market Basket Analysis for a Supermarket based on Frequent Itemset Mining

Market basket analysis is an important component of analytical system in retail organizations to determine the placement of goods, designing sales promotions for different segments of customers to improve customer satisfaction and hence the profit of the supermarket. These issues for a leading supermarket are addressed here using frequent itemset mining. The frequent itemsets are mined from the market basket database using the efficient K-Apriori algorithm and then the association rules are generated.

Loraine Charlet | Ashok Kumar | Ashok Kumar | Loraine Charlet

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