Combining Social Network Analysis and Web Mining Techniques to Discover Interest Groups in the Blogspace

The purpose of the research paper is to analyze the characteristics of users in social networking websites as well as the related contents of the websites. This research expect to use the techniques of social network analysis and web mining to illustrate the networks of the blog users and by this to discover the interest groups. The analysis results will then be used to construct a recommendation mechanism and system. Furthermore, we expect that the concept of target-marketing can be achieved according to the proposed system.

[1]  Anupam Joshi,et al.  On Mining Web Access Logs , 2000, ACM SIGMOD Workshop on Research Issues in Data Mining and Knowledge Discovery.

[2]  Maurice D. Mulvenna,et al.  Discovering Internet marketing intelligence through online analytical web usage mining , 1998, SGMD.

[3]  Chun-Ming Chang,et al.  Knowledge sharing behavior in virtual communities: The relationship between trust, self-efficacy, and outcome expectations , 2007, Int. J. Hum. Comput. Stud..

[4]  Marko Čupić,et al.  Online communities – Designing Usability, Supporting Sociability , 2003 .

[5]  Barry Wellman,et al.  For a social network analysis of computer networks: a sociological perspective on collaborative work and virtual community , 1996, SIGCPR '96.

[6]  R. Suganya,et al.  Data Mining Concepts and Techniques , 2010 .

[7]  Jenny Preece,et al.  Online Communities: Designing Usability and Supporting Sociability , 2000 .

[8]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994, Structural analysis in the social sciences.

[9]  L. Freeman.  Centrality in social networks conceptual clarification , 1978 .

[10]  John Scott.  Social Network Analysis , 1988 .

[11]  L. Freeman,et al.  Centrality in social networks: ii. experimental results☆ , 1979 .

[12]  Stanley Wasserman,et al.  Social Network Analysis: Methods and Applications , 1994 .

[13]  Dimitrina S. Dimitrova,et al.  Computer Networks as Social Networks: Collaborative Work, Telework, and Virtual Community , 1996 .

[14]  Soumen Chakrabarti,et al.  Data mining for hypertext: a tutorial survey , 2000, SKDD.

[15]  Myra Spiliopoulou,et al.  Web usage mining for Web site evaluation , 2000, CACM.

[16]  Caroline Haythornthwaite,et al.  Studying Online Social Networks , 2006, J. Comput. Mediat. Commun..

[17]  Jaideep Srivastava,et al.  Web mining: information and pattern discovery on the World Wide Web , 1997, Proceedings Ninth IEEE International Conference on Tools with Artificial Intelligence.

[18]  R. Hanneman.  Introduction to Social Network Methods , 2001 .

[19]  John Scott.  What is social network analysis , 2010 .