Web Accessibility: An Introduction and Implications for a Corporate Social Responsibility Marketing Strategy

ABSTRACT Web accessibility is the practice of making Web sites accessible to people, such as the disabled, who are using more than just traditional Web browsers to access the Internet. The purpose of this article is to introduce Web accessibility to marketers and highlight the implications of such activities for corporate social responsibility. To that end, this article defines Web accessibility, reviews relevant literature on the topic, elaborates on related public policy, and describes how to develop a Web accessible site. The article concludes with a discussion of the implications of utilizing Web accessibility as a corporate social responsibility marketing strategy.

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