Bota: A Personalized Persuasive Mobile App for Sustainable Waste Management

This paper presents a personalized persuasive mobile app for promoting sustainable waste management behavior called Bota. The app design follows an iterative design process beginning with a review of existing apps in the area of waste management, the results of the review is then used to inform a medium-fidelity prototype design. Finally, we used the results from the evaluation of the medium-fidelity prototype to design the high-fidelity prototype. Specifically, first, we evaluated 148 mobile applications for sustainable waste management and deconstructed the strategies employed in their design. Personalization emerged as one of the frequently employed strategies. Based on the findings from the review, we designed the initial medium-fidelity, and subsequently, the high-fidelity prototype of Bota. A preliminary evaluation of the Bota app shows that our participants liked it; would use it if available; and found the app to be highly persuasive and capable of motivating desired behavior change towards sustainable waste management. In addition, 75% of the participants liked the game feature provided in the app.

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