Analysis on the New Development Directions of Dalian Forest Zoo Based on Animation IP Plus Tourism

At present, the deep integration and rapid development of cultural and tourism industries are bound to pose certain requirements for world-renown tourist cities, such as Dalian. While zoos have become important scenic spots in a city, these two industries have to take the lead in the city’s development. By analyzing the problems and deficiencies in the development course of Dalian Forest Zoo, this paper found out the countermeasures that integrated animation IP into cultural tourism to solve the existing problems and realized the value of the tourist attraction in the hope of providing new ideas and references for the development of related scenic spots.