Brand Attachment and Management of a Strategic Brand Exemplar
暂无分享,去创建一个
Deborah J. MacInnis | C. W. Park | C. W. Park | D. MacInnis | J. Priester | Joseph R. Priester | D. Macinnis
[1] S. Fournier,et al. Consumers and Their Brands: Developing Relationship Theory in Consumer Research , 1998 .
[2] Michaela Wänke,et al. Effects of Atypical Exemplars on Racial Beliefs: Enlightened Racism or Generalized Appraisals , 1995 .
[3] Donald R. Lehmann,et al. Revenue Premium as an Outcome Measure of Brand Equity , 2003 .
[4] C. W. Park,et al. The Ties That Bind: Measuring the Strength of Consumers’ Emotional Attachments to Brands , 2005 .
[5] B. Loken,et al. Category Attitude Measures: Exemplars as Inputs , 2002 .
[6] J. McAlexander,et al. Subcultures of Consumption: An Ethnography of the New Bikers , 1995 .
[7] Sandra J. Milberg,et al. Evaluation of Brand Extensions: The Role of Product Feature Similarity and Brand Concept Consistency , 1991 .
[8] Jon A. Krosnick,et al. Measures and manipulations of strength-related properties of attitudes: Current practice and future directions. , 1995 .
[9] M. Brewer. A dual process model of impression formation. , 1988 .
[10] S. Chaiken,et al. The psychology of attitudes. , 1993 .
[11] Social-cognitive conceptualization of attachment working models : Availability and accessibility effects , 1996 .
[12] John Bowlby,et al. A Secure Base: Clinical Applications of Attachment Theory , 1998 .
[13] Elisha Y. Babad,et al. Wishful thinking and objectivity among sports fans. , 1987 .
[14] R. Belk. Possessions and the Extended Self , 1988 .
[15] A. Ball,et al. The Role and Measurement of Attachment in Consumer Behavior , 1992 .
[16] H. A. Kaplan. The psychopathology of nostalgia. , 1987, Psychoanalytic review.
[17] Jan S. Slater. Collecting Brand Loyalty: a Comparative Analysis of How Coca-Cola and Hallmark Use Collecting Behavior to Enhance Brand Loyalty , 2001 .
[18] Marsha L. Richins. Special Possessions and the Expression of Material Values , 1994 .
[19] C. Rusbult,et al. Should I stay or should I go? A dependence model of breakups. , 1992 .
[20] J. Gregory Trafton,et al. Use of Exemplars and Abstractions in Trait Judgments: A Model of Trait Knowledge About the Self and Others , 1992 .
[21] Caryl E. Rusbult,et al. Resisting temptation: Devaluation of alternative partners as a means of maintaining commitment in close relationships. , 1989 .
[22] H. Reis,et al. Attachment and intimacy: Component processes. , 1996 .
[23] F. Dwyer,et al. Developing Buyer-Seller Relationships: , 1987 .
[24] Patricia A. Parmelee,et al. Attachment to Place and the Representation of the Life Course by the Elderly , 1992 .
[25] L. Barsalou,et al. Ad hoc categories , 1983, Memory & cognition.
[26] Eliot R. Smith. Mental representation and memory. , 1998 .
[27] Phillip R. Shaver,et al. Mental Representations of Attachment Security: Theoretical Foundation for a Positive Social Psychology. , 2005 .
[28] Sharon Ng,et al. Exemplars or beliefs? The impact of self-view on the nature and relative influence of brand associations , 2006 .
[29] Mark R. Lepper,et al. Activation of exemplars in the process of assessing social category attitudes. , 1999 .
[30] R. Hill,et al. The Homeless in America: An Examination of Possessions and Consumption Behaviors , 1990 .
[31] Eric J. Arnould,et al. “My Favorite Things”: A Cross-Cultural Inquiry into Object Attachment, Possessiveness, and Social Linkage , 1988 .
[32] E. Snyder. Sociology of nostalgia: sport halls of fame and museums in America. , 1991 .
[33] C. Rusbult,et al. Accommodation processes in close relationships: Theory and preliminary empirical evidence. , 1991 .
[34] J. Bowlby. Attachment and loss: retrospect and prospect. , 1969, The American journal of orthopsychiatry.
[35] M. Ainsworth,et al. Origins of the Sense of Security. (Book Reviews: Patterns of Attachment. A Psychological Study of the Strange Situation) , 1978 .
[36] David Glen Mick,et al. Self-Gifts: Phenomenological Insights from Four Contexts , 1990 .
[37] Jerome B. Kernan,et al. Mundane Consumption and the Self: A Social-Identity Perspective , 1993 .
[38] Eliot R. Smith,et al. Principles of mental representation , 1996 .
[39] C. Hazan,et al. Attachment as an Organizational Framework for Research on Close Relationships , 1994 .
[40] R. Weiss. Loss and Recovery , 1988 .
[41] R. Fazio. On the power and functionality of attitudes: The role of attitude accessibility. , 1989 .
[42] E. Worthington,et al. Interpersonal forgiving in close relationships. , 1997, Journal of personality and social psychology.
[43] C. L. Cox,et al. Willingness to sacrifice in close relationships. , 1997, Journal of personality and social psychology.
[44] K. Bartholomew,et al. Hierarchies of Attachment Relationships in Young Adulthood , 1997 .
[45] Susan T. Fiske,et al. Category-based versus piecemeal-based affective responses: Developments in schema-triggered affect. , 1986 .